BEGINNING YEARS, TRAINING, MASS COMMUNICATION

First job:

  • Started with TBWA Anthem PR, New Delhi. Was handling the Corporate account and Delhi region for Ebony Retail Holdings Limited. Apart from this, worked from time to time on projects handled by the Agency.
  • Worked in TBWA Anthem PR Mumbai. Handled the following accounts – The Home Store, 2 restaurants – Rice Boat and Retro Bay restaurant, and Wigan & Leigh College. Also handled networking accounts like Apollo Health & Lifestyle Limited and Crocodile.

Training:

  • Equus Advertising Company Limited, Calcutta
  • Goodricke Group Limited, Calcutta, in the HRD division in their corporate office
  • The Statesman, Calcutta
  • Burson Marsteller Roger Pereira Communications, Mumbai

Symbiosis Institute of Mass Communication:

  • Won the trophy for one of the top 11 best performers of the batch of 95 students
  • Placement coordinator for Mumbai chapter
  • Sponsorship cell coordinator for Annual media fest Fest-O-Comm
  • Member of the PR Cell of Symbiosis engaged in organizing and strategizing PR related activities of all Symbiosis institutes
  • Helped in Designing the HR syllabus for the batch
  • Worked in the publication team of the magazine generatioNext brought out by the Institute in collaboration with a city-based NGO – Centre for Youth Development Activities (CYDA)
  • Organized a sports day for mentally and physically challenged children on the occasion of Children’s Day 2001

Projects:

  • Voluntary work with Paripurnata, Calcutta, an NGO engaged in the rehabilitation of mentally disabled women
  • A feature write-up in The Statesman on Paripurnata
  • A Double page supplement interview with Shri Jyoti Basu, then Chief Minister of West Bengal, for The Statesman – a first of its kind and the last as Shri Basu never again gave such an interview to any paper after this – hence that interview was considered a coup of sorts

+91-9820910444

ipsitajohri@gmail.com

+91-9820 910444

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MARKETING
Participated in Disney’s Outreach program and various other voluntary organizations.
Marketing Films:
Home Entertainment:
Community Service:
Managed marketing for Disney films at Sony Pictures and The Walt Disney Company. Established relationships with exhibitor chains and media for film promotions.
Part of the team that set up Disney's Home Entertainment division when the company transitioned to direct-to-retail. Worked on over 100 titles, focusing on 360-degree marketing, media, cinema innovations, packaging, and P&L management.
Sony Pictures and The Walt Disney Company
Tata Teleservices
Profile:
Worked on marketing for pay telephony business.
Achievements:
Designed the Rewards and Recognition program across India. Participated in the Tata Business Executive Model (TBEM), becoming one of 13 Internal Assessors out of 40 participants.
ENTREPRENEURSHIP
www.aizadesigns.in
Founded an Artistic Furniture Business in 2011 - AIZA Design
Designed and marketed innovative, artistic furniture made of solid wood.
Featured in Vogue, Verve, Good Homes, Elle Décor, Atelier, and other lifestyle publications..
Placed products in The Bombay Store, Fort, Mumbai, a premium lifestyle store started by the Tatas.
PUBLIC RELATIONS
Columbia Tristar
Started in 2001 as a PR executive at TBWA India in Delhi, handling press, media, and communication for clients in education and retail sectors.
Role:
Early Career
Managed PR for films in various languages (Hollywood, Bengali, Punjabi).
Innovative Campaigns:
Partnered with ITC's Sunfeast brand for sponsoring Bengali cinema. Conducted an all-women screening for a women-oriented film in Mumbai with 400 attendees. Organized an exclusive screening for Kolkata sex workers and involved the local police to sensitize the public.
JOURNALISM
Published insightful articles in The Statesman and DNA, contributing to both newspapers with engaging and thought-provoking content on diverse topics.
I conducted an exclusive and historic interview with Shri Jyoti Basu, one of India’s most prominent politicians, marking his first and only non-political conversation. This insightful dialogue was featured in The Statesman, offering a rare glimpse into the personal thoughts and reflections of a leader who shaped Indian politics for decades.
The Statesman and DNA Newspaper
WRITER
Currently working on a book titled India Transcenders: Transforming Bharat, exploring India’s dynamic transformations and influential figures shaping its future.
Blogs: Memoir and reflections
Book:
In my blogs, I delve into personal memoirs and reflections, sharing intimate stories and insights drawn from my experiences. These posts offer readers a window into my journey, exploring themes of personal growth, pivotal moments, and life lessons. Through candid and reflective writing, I aim to connect on a deeper level with my audience, inviting them to contemplate their own experiences and perspectives while providing a relatable and enriching narrative.
Sony Pictures and The Walt Disney Company
MARKETING
Participated in Disney’s Outreach program and various other voluntary organizations.
Marketing Films:
Home Entertainment:
Community Service:
Managed marketing for Disney films at Sony Pictures and The Walt Disney Company. Established relationships with exhibitor chains and media for film promotions.
Part of the team that set up Disney's Home Entertainment division when the company transitioned to direct-to-retail. Worked on over 100 titles, focusing on 360-degree marketing, media, cinema innovations, packaging, and P&L management.
Sony Pictures and The Walt Disney Company
Tata Teleservices
Profile:
Worked on marketing for pay telephony business.
Achievements:
Designed the Rewards and Recognition program across India. Participated in the Tata Business Executive Model (TBEM), becoming one of 13 Internal Assessors out of 40 participants.
ENTREPRENEURSHIP
www.aizadesigns.in
Founded an Artistic Furniture Business in 2011 - AIZA Design
Designed and marketed innovative, artistic furniture made of solid wood.
Featured in Vogue, Verve, Good Homes, Elle Décor, Atelier, and other lifestyle publications..
Placed products in The Bombay Store, Fort, Mumbai, a premium lifestyle store started by the Tatas.
PUBLIC RELATIONS
Columbia Tristar
Started in 2001 as a PR executive at TBWA India in Delhi, handling press, media, and communication for clients in education and retail sectors.
Role:
Early Career
Managed PR for films in various languages (Hollywood, Bengali, Punjabi).
Innovative Campaigns:
Partnered with ITC's Sunfeast brand for sponsoring Bengali cinema. Conducted an all-women screening for a women-oriented film in Mumbai with 400 attendees. Organized an exclusive screening for Kolkata sex workers and involved the local police to sensitize the public.
JOURNALISM
Published insightful articles in The Statesman and DNA, contributing to both newspapers with engaging and thought-provoking content on diverse topics.
I conducted an exclusive and historic interview with Shri Jyoti Basu, one of India’s most prominent politicians, marking his first and only non-political conversation. This insightful dialogue was featured in The Statesman, offering a rare glimpse into the personal thoughts and reflections of a leader who shaped Indian politics for decades.
The Statesman and DNA Newspaper
WRITER
Currently working on a book titled India Transcenders: Transforming Bharat, exploring India’s dynamic transformations and influential figures shaping its future.
Blogs: Memoir and reflections
Book:
In my blogs, I delve into personal memoirs and reflections, sharing intimate stories and insights drawn from my experiences. These posts offer readers a window into my journey, exploring themes of personal growth, pivotal moments, and life lessons. Through candid and reflective writing, I aim to connect on a deeper level with my audience, inviting them to contemplate their own experiences and perspectives while providing a relatable and enriching narrative.
Sony Pictures and The Walt Disney Company
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