Career Rooted in
Creativity, Integrity, and
Entrepreneurial Spirit

Crafting Stories, Building Partnerships, and
Driving Strategic Growth

Looking forward to a challenging role
in marketing and corporate communication.

Partner in Creative Marketing and Corporate
Communications

My name is Ipsita Johri, and I have cultivated a 20+ years career rooted in innovation, creativity, and entrepreneurial spirit.

Versatility in Action: Shaping Success

BEGINNING YEARS

Started in 2001 as a PR executive at TBWA India in Delhi, handling press, media, and communication for clients in education and retail sectors.

MARKETING

Strategically managed marketing initiatives across industries, blending storytelling, branding, and innovation to engage audiences and drive impactful
results

ENTREPRENEUR

Designed and marketed innovative, artisanal furniture crafted from solid wood, blending modern aesthetics with traditional craftsmanship to create unique, timeless pieces.

WRITER

Currently writing a book, India Transcenders: Transforming Bharat, while also sharing memoirs and reflections through engaging blogs on personal and cultural insights.

Testimonials

Prowess in Marketing and Corporate Communications

    MARKETING
    Participated in Disney’s Outreach program and various other voluntary organizations.
    Marketing Films:
    Home Entertainment:
    Community Service:
    Managed marketing for Disney films at Sony Pictures and The Walt Disney Company. Established relationships with exhibitor chains and media for film promotions.
    Part of the team that set up Disney's Home Entertainment division when the company transitioned to direct-to-retail. Worked on over 100 titles, focusing on 360-degree marketing, media, cinema innovations, packaging, and P&L management.
    Sony Pictures and The Walt Disney Company
    Tata Teleservices
    Profile:
    Worked on marketing for pay telephony business.
    Achievements:
    Designed the Rewards and Recognition program across India. Participated in the Tata Business Executive Model (TBEM), becoming one of 13 Internal Assessors out of 40 participants.
    ENTREPRENEURSHIP
    Designed and marketed innovative, artistic furniture made of solid wood.
    Featured in Vogue, Verve, Good Homes, Elle Décor, Atelier, and other lifestyle publications..
    Placed products in The Bombay Store, Fort, Mumbai, a premium lifestyle store started by the Tatas.
    PUBLIC RELATIONS
    Columbia Tristar
    Started in 2001 as a PR executive at TBWA India in Delhi, handling press, media, and communication for clients in education and retail sectors.
    Role:
    Early Career
    Managed PR for films in various languages (Hollywood, Bengali, Punjabi).
    Innovative Campaigns:
    Partnered with ITC's Sunfeast brand for sponsoring Bengali cinema. Conducted an all-women screening for a women-oriented film in Mumbai with 400 attendees. Organized an exclusive screening for Kolkata sex workers and involved the local police to sensitize the public.
    JOURNALISM
    Published insightful articles in The Statesman and DNA, contributing to both newspapers with engaging and thought-provoking content on diverse topics.
    I conducted an exclusive and historic interview with Shri Jyoti Basu, one of India’s most prominent politicians, marking his first and only non-political conversation. This insightful dialogue was featured in The Statesman, offering a rare glimpse into the personal thoughts and reflections of a leader who shaped Indian politics for decades.
    The Statesman and DNA Newspaper
    WRITER
    Currently working on a book titled India Transcenders: Transforming Bharat, exploring India’s dynamic transformations and influential figures shaping its future.
    Blogs: Memoir and reflections
    Book:
    In my blogs, I delve into personal memoirs and reflections, sharing intimate stories and insights drawn from my experiences. These posts offer readers a window into my journey, exploring themes of personal growth, pivotal moments, and life lessons. Through candid and reflective writing, I aim to connect on a deeper level with my audience, inviting them to contemplate their own experiences and perspectives while providing a relatable and enriching narrative.
    Sony Pictures and The Walt Disney Company
    MARKETING
    Participated in Disney’s Outreach program and various other voluntary organizations.
    Marketing Films:
    Home Entertainment:
    Community Service:
    Managed marketing for Disney films at Sony Pictures and The Walt Disney Company. Established relationships with exhibitor chains and media for film promotions.
    Part of the team that set up Disney's Home Entertainment division when the company transitioned to direct-to-retail. Worked on over 100 titles, focusing on 360-degree marketing, media, cinema innovations, packaging, and P&L management.
    Sony Pictures and The Walt Disney Company
    Tata Teleservices
    Profile:
    Worked on marketing for pay telephony business.
    Achievements:
    Designed the Rewards and Recognition program across India. Participated in the Tata Business Executive Model (TBEM), becoming one of 13 Internal Assessors out of 40 participants.
    ENTREPRENEURSHIP
    Designed and marketed innovative, artistic furniture made of solid wood.
    Featured in Vogue, Verve, Good Homes, Elle Décor, Atelier, and other lifestyle publications..
    Placed products in The Bombay Store, Fort, Mumbai, a premium lifestyle store started by the Tatas.
    PUBLIC RELATIONS
    Columbia Tristar
    Started in 2001 as a PR executive at TBWA India in Delhi, handling press, media, and communication for clients in education and retail sectors.
    Role:
    Early Career
    Managed PR for films in various languages (Hollywood, Bengali, Punjabi).
    Innovative Campaigns:
    Partnered with ITC's Sunfeast brand for sponsoring Bengali cinema. Conducted an all-women screening for a women-oriented film in Mumbai with 400 attendees. Organized an exclusive screening for Kolkata sex workers and involved the local police to sensitize the public.
    JOURNALISM
    Published insightful articles in The Statesman and DNA, contributing to both newspapers with engaging and thought-provoking content on diverse topics.
    I conducted an exclusive and historic interview with Shri Jyoti Basu, one of India’s most prominent politicians, marking his first and only non-political conversation. This insightful dialogue was featured in The Statesman, offering a rare glimpse into the personal thoughts and reflections of a leader who shaped Indian politics for decades.
    The Statesman and DNA Newspaper
    WRITER
    Currently working on a book titled India Transcenders: Transforming Bharat, exploring India’s dynamic transformations and influential figures shaping its future.
    Blogs: Memoir and reflections
    Book:
    In my blogs, I delve into personal memoirs and reflections, sharing intimate stories and insights drawn from my experiences. These posts offer readers a window into my journey, exploring themes of personal growth, pivotal moments, and life lessons. Through candid and reflective writing, I aim to connect on a deeper level with my audience, inviting them to contemplate their own experiences and perspectives while providing a relatable and enriching narrative.
    Sony Pictures and The Walt Disney Company
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